Some Typical Horror Distribution
As we move into the final stages of the project, finishing up editing of the video and adding sounds and basically moving towards the overall completion of the video itself, we also start to move into the CCR portion of the project. Several of the topics that we have to eventually touch upon are things that we experienced while working on the project, but distribution of the film was something that we felt we would need to look more into.
The first thing that we wanted to touch upon was the use of movie theaters to first distribute the film. Not as much IF we would use the movie theater platform, but WHEN. An important aspect of horror films releasing in theaters is the month that they are released in. According to wheresthejump.com, most horror films tend to be released in the span of a few months. For example, October is an extremely popular time to release these films due to Halloween and the appeal to the spirit surrounding the month, but the following months leading up to January, February and March tend to be less popular due to decreased appeal of horror films after the October abundance and the presence of some big name films that seek an alternative release to the summer releases, another time where horror releases are limited due to the abundance of other big name and popular films being released. This leaves January, February and March as other times for some lower budget horror films to be released, and may very well be the optimal time for us to release ours in thee future. Since our film is very low budget and does not have thee recognition to compete with some of the bigger name and bigger budget fims that may crowd the month of October, it may be more optimal to choose the months with limited horror options, but also with limited big name alternatives. This could promote our film by basically creating a runoff effect for people to come watch and may indirectly promote the movie as people tell other people about the movie. A chart showing the monthly comparisons can be seen
here.
The biggest challenge would be the fact that our film may not have the backing of a major movie distributor, and we may need to resolve to a mixture of conventional and unconventional methods of distribution. According to wisegeek.com, securing limited releases in theaters is "the most sensible root," and some film festivals can be used to show the film on another platform. Films can also be distributed easily through DVD and online sources. They also discuss the possible use of smaller platforms to release the film such as streaming sources and even social media. These are all possible options for us to use if we move forward, but maybe the best idea would be to implement a little bit of everything in order to maximize the capability for people to view our product and spread it as best we can.
Moving through the CCR will allow us to further reflect upon the project that we have been working on in the last few weeks, and this information will be extremely helpful in discussing some key elements of the CCR.
Monthly Distribution Of Horror Movies – During What Period Of The Year Are Most Horror Movies Released? (n.d.). Retrieved April 06, 2018, from https://wheresthejump.com/monthly-distribution-of-horror-movies-during-what-period-of-the-year-are-most-horror-movies-released/
Carrier, T., & Allen, J. (2018, April 02). What Are the Different Methods of Independent Film Distribution? Retrieved April 07, 2018, from http://www.wisegeek.com/what-are-the-different-methods-of-independent-film-distribution.htm